New venture a fresh start for Meningie machinery family

 

Bevan and Owen Swan of Swan Farm Machinery in Meningie, SA, were heavily involved in all forms of machinery, but in a much different role.

Having grown up in the region, both men served their mechanic apprenticeships at local farm machinery dealerships. During these early days both gathered valuable experience on the needs of local farmers and their machines, whilst learning their trade on all manner farm machinery from the Meningie region

This has provided them with a fantastic insight into the region and its farmers, in their current role as joint partners of the new machinery dealership.

But it is not only farm machinery that the pair have experience with.

Talk with them and it is soon apparent that three to four years in the gold fields of Western Australia with CAT and Cummins have developed their skills and both managers and businessmen.

Nowadays though, the boys march to a different drum. Instead of toiling in the workshop, they own it, having taken Swan Farm Machinery (formerly Meningie Sales and Service) close to 12 months ago.

According to Bevan and Owen, the business is starting with as clean slate, and renewing opportunities for the local farming community to own industry leading tractors and hay making equipment.

"While it has been a daunting prospect to go into business for ourselves, opening the business back on November 1 last year has opened up our ability to grow a business that we know a hell of a lot about," they said.

In fact, the pair bring to Swan Farm Machinery decades of experience in both the workshop and at dealership level, and a desire to grow the business to suit the needs of the local farming community.

Pivotal to this business development has been the Swan's involvement in the United Agri Group. An amalgamation of four fellow New Holland dealers in eastern SA and western Victoria, the pair said they are excited about the opportunities the group will bring to their local clients.

Most important will be the ability to maximise trade-in opportunities, the chance to take trade machines that may otherwise not suit the region's machinery needs.

"There are four other dealers with us, and they operate in very different farming communities. There is now a collective nouse amongst the five of us that ensures we can sell trades to different regions if they are more suited to the size or style of the tractor.

"This is a great benefit for our clientele and ensures they get better value when they come to buy a new machine," the boys said.

The obvious strength with the new business is the service however, and Bevan is proud of the experience he and his brother bring to the fledgling operation.

"When a farmer comes to buy a new tractor from Swan, he can be safe in the knowledge that we know as much about the machine as the mechanics and we can pass on that know-how to our clients.

"Having spent as much time in our past fixing machines in various workshops, gives us an appreciation of what farmers need to know about the on-going maintenance of a tractor or piece of hay making equipment."

Nowadays, you can't wipe the smile of Bevan and Owen's faces, such is their enthusiasm for the new business venture.

Owen and Bevan Swan, Swan Farm machinery, are excited about the development of UAG and its impact on their business.

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